Tower is a craft coffee pioneer, founded by coffee-obsessed scientists and engineers partnered with direct trade growers and artisan roasters all driven by the desire to create the perfect cup of handcrafted coffee for every taste, every time.
We are explorers, inventors, reformers and artisans. We create new technology, techniques and processes -- always in the pursuit of extreme quality and in the service of unparalleled flavor. Our SUPER POD and SUPER SEAL™ technologies are perfect outflows from our desire to make the most amazing coffee possible. No one else has a pod that can hold more fresh coffee flavor and is recyclable too. But flavor starts with the beans, and our sources are the best in the world.
Art Meets Science
Our backgrounds give us a unique perspective on growing, roasting, blending, and brewing. We’re reconsidering age-old techniques to improve flavor, convenience, and repeatability. We’re employing new technologies to improve the consistency of roasts and combining science with the art of great coffee making to brew a more flavorful cup of coffee.
Our founder, Robert Brown, was asked whether he believed growing, roasting, and brewing the perfect coffee to be an art or a science. He stated, “It’s both. The art stirs and excites us and pushes us to explore. The science employs chemistry and physics to create a consistent experience for every customer, every time.”
Robert’s first experience with quality coffee came when introduced to an Italian La Pavoni Espresso machine and his passion for coffee grew. Meanwhile, his work took him all over the world, and he tasted coffee on every continent. Robert’s engineering background gave him a unique perspective on growing, roasting, blending and brewing. Robert realized traditional methods could be improved upon.
In 2002, Robert moved to Bend, Oregon, where there were only two craft micro coffee roasters. He spent decades evolving his palette and learning, and finding the Northwest’s best micro roasters. Now he is combining next-generation eCommerce Cloud technology and craft-roasted coffee to create unparalleled flavor.
Tor is a self-described “late coffee bloomer.” It wasn’t until he experienced the amazing coffee in Europe that he became an aficionado. In South America, Tor came to appreciate what Brazilians call Cafezinho. Between morning and night, coffee is imbibed at every opportunity. The word “cafezinho,” meaning “small coffee” is practically a salutation. Coffee was a way of life.
After sampling the world’s coffees, Tor settled in the Pacific Northwest where he discovered the offerings of American craft roasters. Tor called on his design and technology background to help reimagine the single-serve pod, taking what pods produce from bland to flavorful. Tor cares about every detail, from bean origin to package design and a pod’s impact on the planet.